'La Ficelle Magique' is a pamphlet installation proposed by Holy Grey for the 2012 edition of the Graphic Design Festival Breda (GDFB). The project anticipates the curiosity of its participants, and aims to spread some empathy for a collective trait we all own: greed. All produced pamphlets, composed by the visitors, are fragments of a collective story about our deepest desires. Based on fairytales, today's luxury goods and wealthy celebrities, each pamphlet draws a timeless yet contemporary story about our greedy wishes.
The installation is based on the old Dutch game 'touwtje-trekken' (pulling a rope), and offers the visitor three choices to define the pamphlet's content. The codes (for example; A12/B3/C5) drawn by the participant correspond with predefined visuals and text. Subsequently these visuals are superposed on a copier and printed out as a pamphlet.
A project by: Holy Grey
Size pamphlet: 297 x 420 mm (A3)